AUV Capacity
Q: Any constraints for $3M AUV?
A: Management noted no capacity constraints; even the original Wingstop in the same small footprint now generates $4M in sales, and over 10% of restaurants are already achieving the $3M target, underscoring strong unit economics. "

Unit Growth Guidance
Q: Will new openings drive growth?
A: Leadership expressed confidence in robust unit expansion driven by a record-level pipeline that underpins their long‐term growth strategy. "

Comp Trends Consistency
Q: Were Q2 comp trends stable?
A: They reported consistently strong same‐store sales performance throughout Q2, reflecting steady comp growth even in a challenging macro environment. "

Food Cost Strategy
Q: How maintain mid‑30% food cost?
A: Despite higher wing spot prices, disciplined pricing and supply chain efficiency have kept food costs in the mid‑30% range. "

Supply Chain Value
Q: How is supply chain improving margins?
A: Effective supply chain management has mitigated volatility, bolstering unit economics and preserving value for the business. "

TAM Expansion
Q: How validated a 6,000‑store potential?
A: A thorough tops‑down and bottoms‑up analysis supported an updated domestic market opportunity of over 6,000 stores and a U.S. system sales goal rising to $18B. " "

Digital Sales Impact
Q: Why did digital mix stay near 68%?
A: Even with the MyWingstop rollout, the digital sales mix remained steady at approximately 68% as strong digital growth was balanced by robust nondigital carryout. "

MyWingstop Feedback
Q: What are early MyWingstop results?
A: Initial feedback has been positive, with both team operations and consumer experiences showing encouraging signs despite being in early rollout stages. "

Brand Awareness Gap
Q: How big is the awareness gap?
A: Brand awareness improved only a few percentage points, leaving a notable double‐digit gap compared to more mature national competitors even with 20%+ same‑store sales growth. "

Advertising Approach
Q: Will chicken sandwich ads continue?
A: Management plans to keep investing in relatable chicken sandwich campaigns to attract new guests and further drive frequency. "

AUV Vintage
Q: Do older stores drive higher AUVs?
A: More tenured restaurants tend to achieve higher AUVs, with a clear trend showing that longevity helps push some locations above the $3M threshold. "

Operational Efficiency
Q: Are high‑volume stores operationally different?
A: There are no fundamental operational differences; higher AUV performance is mainly due to the experience and capability built over time. "

Bundled Strategy
Q: Is the bundle strategy effective?
A: The long‑standing bundling approach continues to deliver value without resorting to reactive price cuts, supporting guest expectations and overall performance. "

AUV Drivers
Q: What will drive the $3M AUV?
A: Key drivers include expanding the top of the funnel, leveraging digital personalization, and enhancing the guest ordering process to boost transaction frequency. "

Western Europe Expansion
Q: What are plans for Europe?
A: The company is set to replicate its proven playbook abroad, with plans for a Paris opening and broader expansion in the U.K. aimed at gradually building market share. "

California Demand
Q: Is California demand softening?
A: California’s performance mirrors national trends as disciplined pricing and lean operations maintained strong transaction growth despite wage hikes. "

Royalty Fee Structure
Q: Are fee structures delivering proper returns?
A: Although periodically reviewed, the current royalty and digital fee structures are viewed as well aligned with ongoing technology and loyalty investments that support growth. "

Menu Mix Update
Q: What’s the update on tender mix?
A: While the chicken sandwich drives new guest frequency, the tender mix remains lower, highlighting an opportunity to further diversify and enhance overall sales. "